It’s About Value, Not Price – Being a Boutique Business

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If you’re just starting out and don’t have any experience or portfolio, then doing work for free or for cost is a great way to start. But, as you continue to learn and grow you need to start competing on value, not price. When you price yourself to try and attract potential customers just shopping for the lowest cost, you usually end up with customers who aren’t loyal and are the hardest to please.

In this video, Matt Blick ( explains what it means to be “boutique”, and why that’s important:


We highly recommend Sarah Petty’s book, “Worth Every Penny,” for more information on what it means to run a boutique business!

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Director - MWCFA

Andrew Bartlett is one of the co-founders of Bartlett Productions, a small media company based out of northern North Dakota. He has a passion for serving Christ through the visual arts and has had the opportunity to work on a number of films as well as produce marketing materials for businesses and organizations. Andrew is also the Director of the Midwest Christian Filmmakers Academy, where aspiring filmmakers can learn the craft in a hands-on way.